Wally's World

A common problem in recruiting people is getting them to
“Look at the Plan”. If they have seen multi-level plans
before they won’t give anyone a chance to explain the
programs they think they already know all about it. Some
get around this by inserting an ad in the local paper,
asking interested parties to call about “a good
money-making plan”. They use a telephone answering
machine which advises the caller where and when to attend
an “Income Meeting”. The machine doesn’t give them a
chance to ask questions. If they are interested and not
just curiosity seekers they may show up for the seminar.

E-business & E-marketing

Multi-level selling by large party plan firms are often
successful because they keep their members productive
through a series of coaxing, weekly meetings, phone calls
and home visits. This stimulates activity and better
results are obtained. These elements are missing in
Multi-level mailorder programs. There is no motivation,
inspiration or force applied to down liners. The meetings
and personal contacts that represent strength are missing
when the business is conducted by mail. Therefore a good
many of the multi-level mailorder programs can’t work and
are basically worthless, especially on a 4 or 5 level down
line position.

A typical multi-level get rich scheme is where you are
offered a book selling plan for $5.00. You are assigned a
code number and mail out 500 brochures. When your name
reaches the fifth level you are supposed to have collected
something like $50,000 in commission for 100,000 books
which sold for a total of $500,000. This is based on only
10 orders received by you and 10 orders received by each
of your down liner’s who also mailed 500 brochures.

If only 10 people in the entire United States initially
worked this one plan with the same success you are
supposed to have, there would be 5,000 brochures out the
first level; 50,000 the second level; 500,000 the third
level; 5,000,000 the 4th level and 50 million in the 5th
level. That would amount to some $11,000,000 in postage
with brochures delivered to over one-half of the
90,000,000 mailorder buyers in the U.S.

This type of program will collapse under its own weight.
After one level there is usually a complete drop-out.

Most such plans get started because of exorbitant,
dishonest claims. Tell the truth in an ad on Multi-level
marketing and there are very few takers. Change the ad to
greatly exaggerated claims, such as “Earn $100,000 a year
working from the home part time” and the inquiries pour
in. The response on this kind of ad doesn’t mean that
anyone will make any money!

There are too many ways to make an honest living without
telling lies so keep your Multi-level plans level!

As mentioned previously unless the organization you are
dealing with offers top quality products at discount
prices it is very difficult to make a living with the
multi-level marketing concept. A person has to knock on a
great number of doors, or send out a massive amount of
literature through the mail in order to find qualified
people who are interested in pursuing this kind of
activity.

If multi-level programs worked as good as many of them
advertise the nation would be flooded with solicitations
thousands of times over for every plan on the books.

Being able to work a multi-level plan on a part time basis
at your leisure, with no pressure from the company as to
how much of the product you purchase or the amount of
business you must bring in each month, is one of the
attractions of this kind of activity but results are
usually negative. It’s to easy to forget about the
business, sit back in your easy chair, and watch TV.

E-Business Marketing